Gallery: Beck Law Office, Lori Beck, Esq.

When Lori Beck, Esq.—a former Deputy District Attorney with over 24 years of experience—decided to establish her independent brand, Lollio Arts was chosen to lead the marketing efforts for a 6-month-old firm. We transformed decades of high-stakes legal experience into a dominant digital brand that commands respect in both Personal Injury and Criminal Defense.

The website rebuild was a huge win with Google, scoring:

• Best practices: 100/100
• SEO: 100/100
• Performance: 96/100
• Accessibility 91/100

Our branding and content strategy centered on Lori’s unique dual-perspective. Having spent five years building cases for the prosecution in Adams County, she offers an "insider" advantage that few defense attorneys can match.

• Logo Redraw & Copyright Alignment: We meticulously redrew the firm’s visual identity for full copyright compliance, ensuring the new brand mark was trial-ready across all high-resolution print and digital collateral.
• The 50-Page Content Overhaul: We authored a comprehensive, 50-page content ecosystem. From catastrophic trucking accidents to complex criminal litigation, every word was written to highlight Lori’s Psychology-driven approach to jury selection and her "Trial-Ready" reputation.
• Custom WordPress Infrastructure: We designed a high-conversion, SEO-optimized WordPress site from the ground up. The architecture was built to handle a massive volume of practice area content while maintaining 24/7 accessibility for clients in crisis.

Lollio Arts built more than a website; we established a market presence.

• Dual-Practice Integration: We crafted a unique user experience that seamlessly guides visitors between Personal Injury and Criminal Defense without losing the "Direct Attorney Attention" brand promise.
• Reputation & Social Build-Out: We executed a brand-wide launch across LinkedIn, Facebook, and Instagram, Nextdoor and Google, positioning Lori Beck as a lawyer, and as a dedicated advocate whose mission for justice began at age 17.